Wednesday, April 29, 2009

Tour the Bata Museum on your mobile phone

The Bata Shoe Museum has created an exciting and innovative audio tour. Visitors are led on a journey through some of the Museum’s most intriguing stories. Using their own mobile phones visitors can learn about the history of the Museum. The tour is brought to life with the help of leading interpretive audio tour specialist Tour-Mate Systems Canada. Visitors simply dial a number from their mobile phone and listen to information about the specified artifact or exhibit. Each tour stop ranges from one to two minutes. Visitors will also be able to share and comment on the various tour stops and their experience at the Museum by recording their thoughts via voicemail. The Museum’s unique collection houses over 12,500 artifacts and spans 4,500 years of history, from the earliest civilizations on earth to the catwalks of today’s leading designers.

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