Sunday, May 31, 2009
What lay behind Tamara Mellon's success?: New book
Lauren Goldstein Crowe and Sagra Maceira de Rosen have written a revealing unofficial biography on Tamara Mellon’s meteoric rise of rags to riches and background to her celebrity promotions in a new book called The Towering World of Jimmy Choo: A glamorous story of power, profits, and the pursuit of the perfect shoe (Barnes and Noble). Tamara Mellon founded the company Choo in 1996. Jimmy Choo had previously worked in obscurity as a cobbler in the East End of London. Mellon used her celebrity contacts selling Jimmy Choo creations for upward of $800 US per pair and soon established a luxury business with a turnover in the millions. Sadly the bubble burst and Mellon and Choo parted company as Mellon’s business and social life went into in turmoil. In 2007 she sold the Choo company for a reported £185m. This tell all book gives much of the detail.